Words are not needed. Maybe some, RIM is the parent company of Blackberry if you didn’t know. Clearly this editor wants to get away.
Monthly Archives: May 2012
Today another brand-new Facebook app hit the App Store for iOS. Following Monday’s Page Management App, today we have Camera, a photo-centric app that allows you to look at Facebook through only images.
While reports seems to suggest that Instagram, which was purchased by Facebook for a whopping $1Billion in April, will be unaffected, one has to assume that they were somehow involved or an inspiration for this release.
Already, the biggest advantage this app has over other photo apps is the fact that pics from foursquare, Path, and other apps are all included in the photo stream, not just Facebook or Instagram. Also, the photo roll from your iPhone is right at the top for the all important, increased “frictionless sharing.”
From the Apple App Store:
Share your photos in a snap with Facebook Camera. Post a bunch of photos to Facebook at once, and see what friends are up to with a feed of nothing but their photos.
– Post multiple photos from your camera roll at a time
– Crop and apply filters to give your photos a new look
– Scroll down a single feed of all your friends’ photos
– Tag your friends, add photo captions and say where you are
– See photos from the different apps your friends use
So far the only disadvantage I find is that you can’t use the volume button to snap a shot, oh and it’s for personal only right now.
Finally Facebook Page Management for brands gets it’s own application on iOS, appearing in the App store Monday
afternoon in the US. After connecting with your Facebook profile, any brand pages with admin rights appear in the app’s navigation screen.
From the App Store description
Pages Manager helps admins connect with their audience and keep up with activity on multiple Pages, all in oneplace.
– Post new updates and photos as your Page
– Get notified about new activity on your Page when it happens, no matter where you are
– Respond, post and comment as your Page while you’re on-the-go
– Manage all your Facebook Pages from one app
– View your latest Page Insights
The navigation functions pretty much as a full menu of options for brands, including sharing status updates and photos plus a snap shot of insights. It is missing the message functionality for pages, but one would imagine that will be added.
As Facebook evolves as a publicly traded company they’re starting to roll out a lot of new features. With new application feed changes, increased sponsored content, and now this iPhone Page Management App, Facebook is definitely looking to increase their value for brands on the site.
Page admins can use the app on the go to post photos from events or in-store quick and easy. Since it’s new, it’s still unknown what this will do for Facebook’s Edgerank. One note, you may want to run off the notifications if you have a high traffic page. Great for posting, not for notification alarms around the clock.
Have you downloaded the app? What are your thoughts if you are a community manager or anyone who manages a Facebook page?
With Facebook set to begin trading publicly on the stock market this week at somewhere between $34-38 per share, a lot of talk has been going around about if they’ll be able to sustain the traffic and momentum necessary to support such a large public offering. Followed up with reports that GM is pulling $10 Million in Facebook ads, and a new report that says “half of Americans think Social Media is a Fad,” if you were Mark Zuckerberg (or his hoodie) you too would be trying to figure out new ways to keep users engaged.
If you check out your personal Facebook page lately, you may have seen quite a few changes. Besides the obvious change to timeline, Facebook has been experimenting with a number of new features designed to make your sharing more intuitive and more personal.
Look at your friend list now, it not only shows their profile photo, but their name as well.
The activity feed, which has always been a personal point of contention against the new Facebook Timeline, is now cleaned up, more streamlined, and truly showcases the activity online.
If you look, the new stream pulls everything from new page likes to foursquare badge checkins to Instagram photos and even activity from new Spotify apps into a compact window with a sample of the content.
I think this is a HUGE upgrade for the user experience, and will allow more content from apps and 3rd party sites using Facebook Connect to be seen.
What do you think about the new change to the Facebook activity stream? Let us know in the comments below!
Have you seen any promoted stories inside the timeline like this before? I found this in my Facebook Jacksonville Smartlist, advertising the Yahoo story about Obama coming out in support of Gay Marriage. This is the first time I’ve seen a story promoted like this on Facebook…regardless of topic.
UPDATE: Found another story on another list. This one a different color and about Twilight stars.