Monthly Archives: July 2012

New iOS App lets you take photos with your voice

Ever want to tell your phone to take photos? Looking to snap the perfect pic but no one’s around? That’s all over thanks to the CameraVoice App, which allows you to take photos without pressing the snap button. CameraVoice uses a bulit in Sound Triger that allows anyone to say someting to the camera mic and it will snap photos. Read the rest of this entry

The New Look of LinkedIn has arrived!

IK Multimedia Announces ARC 2 – Room Correction Software

IK Multimedia, the leading music technology company, in collaboration with Audyssey®, a leader in consumer and professional audio products, today announced Version 2 of IK Multimedia ARC Advanced Room Correction System for Mac/PC DAWs (Digital Audio Workstations). ARC is the first acoustic correction system that combines a measurement microphone, measurement software AND a correction plug-in formost popular DAWs to improve the acoustics and sonic reliability of your studio. Read the rest of this entry

The Twitter “Question Mark” Bug

Just noticed this: when I try to type a question mark in the new threaded replies function of Twitter’s browser site, the help command pops up. I’ve tried on numerous accounts, and it keeps happening.

“Shift-?” is the Twitter help shortcut. There is no other way to type “?” than with Shift. See the problem?

Hopefully the engineers at Twitter will figure this out. Are you experiencing the issue?

Is Mitt Romney Buying Followers or Being Sabotaged? A Social Strategist’s Take.

UPDATE: A report from Buzzfeed says that Zac Moffatt, the Romney campaign’s digital director, rejects these accusations.

A number of reports have come out speculating that Mitt Romney has purchased Twitter followers in efforts to boost online presence etc. @140Elect first posted and now ThinkProgress and more have posted about this. I personally believe he’s being sabotaged.

Having worked in the social media field for 4-5 years as a professional now, I’ve come into contact with literally hundreds of people who offer services to buy followers, fans, Youtube views, and more. Most are done by an automated software program running a script to rapidly create accounts using a slew of masking features to erase the trail of generation. Read the rest of this entry

A bunch of zombies and a hoopty in downtown Jacksonville

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Just another Saturday outside my building in Downtown Jacksonville. #ilovejax

Jacksonville at Night

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This photo I took last night is getting a lot of Instagram love so I thought I’d share here.

A walkthrough of the new Foursquare features

Local Updates were yesterday, and now with today’s roll-out of new Foursquare features for users and managers, the site is beefing up it’s value as a place to enhance the real world around you through social data. Here’s a brief walkthrough of latest changes to foursquare:

A new way to explore: Foursquare offers up personalized suggestions based on the time

It’s 5 O’Clock here, so clearly Foursquare knows it’s time to burn some steam.

Access manager tools with the accounts menu

Just hover over your profile picture in the upper left corner and select the account you wish to manage from the drop-down menu:

You can go back to using foursquare as yourself at any time by clicking “exit” on the yellow bar at the top of your screen.

Want to check in somewhere? Search for it.

To check in to places, search for the place using the search box at the top of your screen:

Once you select the place you’re planning on checking in to from the results, click the check in button:

Remember to link your Facebook and Twitter accounts — pushing to those networks only takes one more click.

Introducing three new management tabs

Click on these links at the top of the screen to access:

  • Updates – See your past activity on foursquare
  • Dashboard – See stats about how your page is performing
  • Tools – Edit your page information and settings

More likes = bigger audience

When people like your page, your tips, lists, and check ins will show up right in their friends tab!

Shell’s Whale of a PR Crisis #shellfail

The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. Today, Canadian oil company Shell is learning that the hard way.

A new Arctic Ready website has been circulating around the internet since mid-June highlighting Shell’s Arctic efforts. They have a section for kids, links to Facebook and Twitter, and even a crowdsourced ad contest. The problem is, Shell didn’t create it, Greenpeace did.

As news outlets broke conflicting stories of a campaign gone wrong a month ago (thanks to an elaborate hoax video from Greenpeace,) Shell posted a press release asserting that these videos, contests, and sites were completely false. Then the ad contest started. Since then, images like the ones you see below have spread throughout the web like a wildfire.

fake shell oil narwhal ad

From the fake Arctic Ready site:

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

As Reddit-founder Alexis Ohanian once famously said at a TED Talk about the internet today: “You lose control over your message, − and that’s OK.”

But how do you respond to a social media crisis when it’s a full-on attack towards your business?

Think, then act

Compile all the facts around the situation and asses what it is you’re going to do or say. Remember that usually when you say “don’t do something” to someone, they usually do it anyways.

Identify a point of contact available 24/7 though any medium

Shell remains silent on their Twitter about the recent backlash, and now an alleged fake Twitter account is actually posing as their crisis response team (see fake tweets below). Make yourself available to field questions. Get a Red Bull because you’ll be working around the clock.

Be human

The perceived anonymity online can create some really extreme situations, don’t forget that the internet turns over every day, and while a comment only takes a second to type, make sure you (or your community manager) keep your brand’s image in mind before hitting Tweet.

Have you ever had to deal with a social media crisis? How did you respond? What tips would you give to Shell?

Update: It appears like the Arctic Ready site has been taken down and the @ShellIsPrepared Twitter handle has been claimed by the real Shell? The website in the Twitter bio has changed from ArcticReady.com to Shell.us but messaging doesn’t suggest great communication from Shell’s response team.

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