Kred, a community influence and outreach measure from social analytics company PeopleBrowsr, is staking their claim in the evolution of the “science” of social media influence by launching Kred Story, a visual social content aggregator.
In a blog post this morning, Kred CEO Andrew Grill described as the culmination of many years of research.
“It shifts the emphasis from scores and data to people and their content,” said Grill, CEO, “Kred Story gives everyone access to social data in an intuitive format that enhances their social media experience. It makes influence metrics useful for all of us.”
Now the reason why people like Peter Shankman and Robert Scoble are all excited for the new iteration of Kred is that it’s not just an improvement on a numerical measurement. Instead, Kred Story assembles different interests together to find those mutal intersects of the social graph to open up new relationships beyond individual pieces of content or numbers of followers. It all happens in this”vision board” style screen that looks something like a cross between Pinterest and RebelMouse.
You can see certain tweets or photos that are more engaging than others and allows you to share on Facebook, Twitter, or +Kred pretty much any of the blocks on the board. The new Kred Story board isn’t just for individuals, hashtags get the treatment as well as you can see with #RomneyFail below, and with that comes additional advertising space, which you can learn more about here.
What’s in it for you?
For businesses seriously looking to build relationships with influencers, bloggers, other brands, or even follow up on customer service/lead nurturing campaigns, the new Kred Story, if the data holds true, could unlock a powerful tool for truly better conversations.
While programs like Radian6 offer powerful tools to filter conversations from influencers, Kred Story adds a human element to the influencer listing. While certainly not a replacement for any social analytics tool, Kred Story offers up another very cool and unique tool to put in any social strategist, brand or community manager’s tool belt.