Monthly Archives: September 2012

Facebook adds Barcodes to Offers – Retailers Rejoice

Facebook announced a number of new features for their “Offers” product on Thursday. One of the most interesting developments was the ability to add a barcode, something that retailers are jumping for joy about. Now many grocery stores, restaurant chains, big box retailers and more will be able to implement the Facebook offer barcode as an additional tracking mechanism into many existing sales systems.

From the Facebook support forum:

When you create an in-store offer, you can add a scannable barcode that will appear in the email people get when they claim your offer. This makes applying the discount at your register and tracking offer redemptions faster and easier.

Keep in mind that the code will be the same for every person who claims your offer and is not intended to be a way to prevent people from redeeming your offer more than once.

In order to use the feature, you’ll need to support the offer with Facebook ads, and use a 12-digit UPC-A or 13-digit EAB code. This number must be properly formatted to include a check digit for the protocol you choose.

Have you seen any ads or offers using these new features yet?

My iSummit Presentation: Defining your Social Media Hedgehog

My presentation from iSummit 2012 on defining your social media hedgehog. In social media, analytics are useless without goals and objectives to tie them to. This lays out three questions anyone can use to begin thinking critically about their social media strategy. Here are the slides.

 

How to add a header image on Twitter #newnewnewtwitter

Looking for how to add a header photo to Twitter? Just update your app and follow these steps

Step 1 – go to edit profile under the “me tab”
20120918-102740.jpg

Step 2 – choose edit header image

20120918-103102.jpg

Step 3 – select image from photo roll or take one
20120918-103208.jpg

Before

20120918-100320.jpg

After

20120918-100857.jpg

Note: I’m typing this on an iPhone. There may be errors in formatting, but I’m speaking at iSummit today and the OCCC only has $13 wifi access…forget that.

Here’s how New Twitter looks in the browser:

Jacksonville Jaguars home opener

The Jacksonville jaguars and the Houston Texans met today in the Jaguars home opener in Jacksonville.

There was a great flag ceremony at the beginning of the game.

20120916-182350.jpg

 
Also, a fan ran onto the field at the game, here’s the capture.

Is the University of Michigan the first school to put a hashtag in the sky?

60134_10151050566075753_213113550_n

Props to Gervis Menzies for sharing this photo from the University of Michigan of the hashtag #goblue written in the sky. Even though I’m a Syracuse fan for life, I can dig this.

iSummit 2012 Preview – Defining your Social Media Hedgehog (plus ticket giveaway)

Marketing in social media requires developing a methodology based on what’s important to your brand, not always the space.

Join me next week on September 17th and 18th at iSummit 2012 in Orlando Florida where I’ll be discussing how to “Define your Social Media Hedgehog” to create more tangible goals for your social media strategy.

Having spent the last few years in Florida, I’m really excited to come to Orlando for this conference. There’s going to be so many awesome people there speaking including:

Dino Dogan: Founder of Triberr and a kick-butt blogger, plus the teaser video for his talk is great. Thinking I’ll be learning a lot from him.

Pam Moore aka The Marketing Nut: One of my long time Twitter friends, Pam is a no-nonsense social media specialist who I can always count on for a good debate or great tip.

Mark Krupinski: One of my first social media friends in Orlando, I met Mark two years ago at the first Central Florida Blogger’s Conference and through our experiences with Social Media Club Orlando

Melissa Albers: As the Director of Social Media for Full Sail University, Melissa pretty much has my dream job…all the more reason to come out and meet her.

There are many more where that came from, with two days of action packed networking and fun, I look forward to seeing you!

What’s that you say? No ticket? Well then perhaps you can help me out! Read below to learn how you can win tickets:

Three Ways to Win!

1. I have a pair of tickets for one person who leaves a comment on this blog answering the following question: what is one thing you wish you were the absolute BEST at in social media?

2. I’m looking for a printer to print me a short run of business cards for the event, as I am in the process of switching positions. If you can help, you’ll get a pair of tickets ($200 Value) and a blog about your generosity in this time of need. (Note this isn’t really winning is it? That’s why we have three options)

3. Share this blog post and tag @isummit2012 and @nickcicero with #nickstix and I’ll pick one additional person from all the tweets.

Check out iSummit 2012’s site and I’ll see you all next week!

Bienvenido a los Estados Unidos

The following is the first part in a series of articles by Juan Vasquez on his journey to citizenship.

It’s funny when a long journey comes to an end. We realize the amount of opportunities that could be around every corner and are filled with the the satisfaction that comes along with “achieving.” I never thought I’d feel this way about becoming an American citizen and getting my little blue book A.K.A. American passport. But, that’s pretty much how I feel.

My good friend Nick had the idea to put this experience on digital paper. So that’s what I’m about to do.

In the next who-knows-how-many words I’ll recap the literal process I’ve gone through. I’ll quickly hit a few legal standings I proudly held, “Illegal Immigrant” included, and explain the steps I took to go from “resident” to “soon to be citizen.”

Let’s jump in. In the span of over 12 years my legal status has been upgraded, downgraded and manipulated from Tourist, to Illegal Alien, Refugee and Resident Alien. At this point I’m a few weeks away from having my citizenship interview and test. Side note, the citizenship test is like stepping back into into your middle and high school classrooms. I’ll share some sample questions in a bit.

As I worked my way through the Baskin Robbins 31 Flavors that is the legal system, I was given a social security number, work permit, various types of visas, a green card and endless amounts of letters from my friends over at the Department of Homeland Security. Nice people.

To make it happen, there were a lot – A LOT – of interviews and appointments to go to, and documents to fill. The amount of paperwork can be intimidating for most, myself included, but it’s much easier to work through than one would assume. Don’t think it can only be done with or through expensive lawyers – you can do a lot of the leg work yourself.

Now, I became a resident once my dad became a citizen – about 8 years after first hitting Sunny South Florida. Before I got my shiny “green card” I was under political asylum, meaning a refugee. Through this process I got my social security and work permit.

The paragraphs above are only my story. There are a million ways to ultimately become a citizen, sadly, all intricate, with very strict parameters and requiring a lot of time and dollars.

I digress. After becoming a resident, which means I have almost as many rights as a US citizen, I had to pay 5 consecutive years of taxes, spend at least 6 months of every one of those 5 years here in the States, and then I:

  • Mailed in the application, copies of both sides of my “green card”, 2 “passport” photos I had taken at a CVS and a check for $680 ($595 filing fee + $85 biometrics service fee AKA getting my fingerprints taken).
  • Received a letter from my homies at the Department of Homeland Security. It came within a month of them receiving my application packet, with a specific appointment date/time.
  • Attended the appointment, where they took my picture and all my fingerprints. Since I checked out fine the nice lady at the desk gave me a Practice Workbook with the info on American history, government and English I’ll be tested on. I need to start studying.
  • Received a letter with my next appointment, it’s a few weeks away. There I’ll be interviewed by an immigration officer and then be tested on the topics I just mentioned. Here are some sample multiple choice questions:
    • Name one war fought by the United States?
    • Who is the VP?
    • What did Susan B. Antony do?

So, I’m at a point where the finish line is just a few feet away. After my interview/test I’ll receive another letter from my compadres requesting additional interviews or, hopefully, a scheduled date for me to come in and pledge allegiance to the United States of America.

I’ll let you guys know how it all pans out once it’s the “day of.” And then the other “day of.”

Buenas noches.

@JuanSVas

Apple updates homepage for iPhone 5

After the close of today’s iPhone 5 announcement, the Apple home page has been updated, with pre-orders for the iPhone 5 starting on September 14th, and shipping September 21st. The store is still down.

Where were you on 9/11?

On September 11th 2001, I was at Durgee Jr. High School in Baldwinsville, NY. Around 9 or so I was sitting in Madame Mincolla’s French class next to Kara Carrino. We had just settled in and were taking out our verb sheets to practice French verbs. This was one of my favorite classes because Madame was a sweet older italian woman who made the class fun, and she was the type of teacher who always was “real” with us.

There was an announcement of a Code Blue, which is basically a generic emergency lockdown. She waited for the phone to ring, and immediately after picking up the phone you could tell something weird was happening. The whole class was looking around talking to each other wondering what was wrong, and she actually raised her voice and told us to quiet down so she could hear.

After she hung up, she came to the class and calmly said…the World Trade Center in New York City was bombed by terrorists…we’re all going to stay here a little longer before we move to the next class. (This was before we found out it was actually plane crashes, a little bit of panic on the telephone I assume)

Moving from class to class it was a conversation between the entire school about who had family, or what other connection were shared, and the fear that comes with that. I knew a few friends who had family in the building, and (obviously) an entire nation rallied around the cause and came together closer than we may have ever been.

Today, take a moment to remember. Never Forget.

Rock Anywhere with the iRig STOMP from IK Multimedia [Giveaway]

For the guitar player on the go, there are a ton of possibilities for mobile amp simulation which I had the pleasure of writing up in this Mashable article. But you still need a way to get your sounds in the machine! IK Multimedia iRig Stomp is the first stompbox-style guitar and bass interface that fits right in with your existing pedalboard allowing you to connect your instrument to your iPhone/iPod touch/iPad and incorporate your mobile amps and effects into your live rig.

Features:

· Compact, durable yet lightweight, aluminum-cast enclosure integrates easily into any traditional pedalboard.

· Can be used inline with other effects pedals or directly connected to amplifiers or PA systems using regular ¼” guitar cables with no need for adapters.

· Large input gain knob provides precise adjustment of the signal for perfect guitar and bass levels.

· Active battery-powered output circuit improves headroom, especially when used with high-gain amplifiers in the AmpliTube app, reducing feedback and crosstalk when recording.

· The bypass switch allows engaging or bypassing the AmpliTube app chain of effects – like a traditional stompbox – for seamless integration into any existing rig.

· Ultra-compact form factor can be easily carried on the road.

· Features a 3.5mm/1/8” jack for silent practicing with headphones.

· Includes AmpliTube FREE app from the App Store® and can be used with any other guitar processing app that uses the iOS mini-jack including Garage Band®.

Pricing

IK Multimedia iRig Stomp costs only $59.99/€44.99 (excluding taxes) and is available now from electronic and music retailers around the world, and from the IK Online Shop.

Giveaway:

I had four guitarists come in and mess around with it and they all loved it. From the sturdy construction to the slick black box look this is a really fun piece of gear to have in the kit. Honestly, it runs only about $60 bucks too, so if you’re someone looking for a gift for the teen guitarist in your life this Christmas, it’s a way better choice than a PS3 game.

I’m giving away the iRig Stomp used in the video above to one lucky person. All you need to do is leave a comment below and let me know why you should win. If you’re a musician, leave a link to a track too and I’d love to listen to it.

Follow

Get every new post delivered to your Inbox.

Join 84 other followers