Facebook announced a number of new features for their “Offers” product on Thursday. One of the most interesting developments was the ability to add a barcode, something that retailers are jumping for joy about. Now many grocery stores, restaurant chains, big box retailers and more will be able to implement the Facebook offer barcode as an additional tracking mechanism into many existing sales systems.
From the Facebook support forum:
When you create an in-store offer, you can add a scannable barcode that will appear in the email people get when they claim your offer. This makes applying the discount at your register and tracking offer redemptions faster and easier.
Keep in mind that the code will be the same for every person who claims your offer and is not intended to be a way to prevent people from redeeming your offer more than once.
In order to use the feature, you’ll need to support the offer with Facebook ads, and use a 12-digit UPC-A or 13-digit EAB code. This number must be properly formatted to include a check digit for the protocol you choose.
Have you seen any ads or offers using these new features yet?