Currently the Lead Social Strategist for Livefyre, I am a Strategist, Writer, Advertiser, and Musician all rolled up into one package.
At Livefyre, I am working with our enterprise clients to provide strategic campaign plans and concepts on how to best build community and capture value from the conversations happening around their content across the web.
In the music industry I produce and help artists with their digital marketing. Some of my more successful work has come from working with Akon and Kanye West’s Artist’s Cyhi the Prynce (signed to Def Jam Records,) Kendrick Lamar, and NFL RB Thomas Jones’ Universal Music signee Myko.
Throughout the years I have had the chance to shape and guide Social Media Campaigns and Communities for a number of local, national, and international brands like Winn-Dixie, Softlips, Dirty Potato Chips, Zapp’s Chips, SUBWAY, The Y, Extreme Makeover: Home Edition, Dr. Guy Harvey, and Chevrolet just to name a few.
I created the Khan You Dig It! Movement in Jacksonville around the NFL Jacksonville Jaguars new owner Shahid Khan (@KhanYouDigIt), where we rallied the city, got mustache fever and had a lot of fun the last few weeks of 2011.
Also the infamous @Zuckerbergshood – a Mark Zuckerberg Hoodie parody account, featured in the Wall St. Journal, New York Times, Mashable and Bloomberg.
I also freelance music production, radio promotion and social media consulting for various brands like A&E Television, Ford Motor Company, and Howcast.com; and recording artists signed to Universal Music, Def Jam, Atlantic, Shady and more. In a select few public appearances I have also opened as a DJ for acts like Ghostface Killah, Wiz Khalifa, Skyzoo, Yelawolf, XV and RJD2 – and of course you’ll always catch me jamming out on some jazz trumpet and generally promoting the good of music whenever I can.
College, what can I say. I love it. Thanks to Nazareth College of Rochester where I received a Bachelor’s in Music Ed, and the S.I. Newhouse School of Public Communications at Syracuse University, where I received a Master’s in Advertising.
I love Old Time Radio Shows and vinyl records, (anything jazz I’ll buy). I also love networking and working with other people to create amazing experiences, which is why I am so involved in the social media community. It’s amazing to see how large of network we can grow while still staying personally connected we can be in this new “digital meets physical” landscape of society.
“Do not fear mistakes, there are none.”