I am creator, strategist, marketer, and musician all rolled up into one package.
Currently I am the Director of Client Strategy at Expion, a content marketing optimization and digital analytics platform helping global CPG, Retail and Entertainment brands like Coca-Cola, Mondelez, Hilton, Clear Channel/iHeartRadio, Univision, Barnes & Noble, Clinique, Mary Kay, and others use social data to better inform the content they create.
Previously I was the Lead Strategist at Livefyre, working with enterprise brands and publishers to develop products that enabled their social media teams to build a better community and capture value from the conversations happening around their content across the web.
Just a few of the companies I created digital marketing campaigns for last year include:
- PlayStation 4 (GreatnessAwaits.com)
- Oprah’s Lifeclass on Oprah Winfrey Network
- Universal Music Group (including developing the album launch campaigns for Lady Gaga’s ARTPOP and Eminem‘s Marshall Mathers LP2).
- Sports Illustrated
- The Daily Beast
- Blue Shield of California
Before joining Livefyre I was head of social in a few ad agencies, where I built strategies and campaigns for brands like Winn-Dixie, Softlips, Dirty Potato Chips, Zapp’s Chips, SUBWAY, The Y, and Extreme Makeover: Home Edition just to name a few.
The business of entertaining runs through my veins. I cut my teeth in the industry freelancing music production and social media consulting for various brands like Anheuser-Busch, Home Shopping Network, A&E Television, Ford Motor Company, and Howcast.com; recording artists signed to Universal Music, Def Jam, Atlantic, Shady and more.
Some of my more successful clients have been Akon and Kanye West’s Artist Cyhi the Prynce (signed to Def Jam Records), Kendrick Lamar and NFL RB Thomas Jones. In a select few public appearances I have also opened as a DJ for acts like Ghostface Killah, Wiz Khalifa, Skyzoo, Yelawolf, XV and RJD2 — and of course you’ll always catch me jamming out on some jazz trumpet and generally promoting the good of music whenever I can.
I take on new freelance work all the time – if you have any projects, questions, or just want to chat – feel free to leave a note in my contact form here.
“Do not fear mistakes, there are none.”