Author Archives: Nick Cicero

News Feed FYI: Click-baiting

Originally posted on Facebook Newsroom:

By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist

Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.

Click-Baiting Headlines

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

News Feed FYI Click-baiting

However, when we asked people in an initial survey…

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Brands can now add a custom Call to Action on Facebook Videos Natively

Noticed today that you now have the ability to create a video CTA natively inside of Facebook pages, instead of only through ads or the Power Editor.

This would be pretty awesome for all types of brand publishers, and I can imagine a ton of different use cases here when combined with the other Facebook products.

 A full post on all that to come, but thought I’d throw up a few screenshots of what I’m seeing.

 

Screen Shot 2014-08-14 at 3.36.57 PMScreen Shot 2014-08-14 at 3.39.18 PMfacebook video call to action Screen Shot 2014-08-14 at 3.42.00 PM

Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

Nick Cicero:

Get the money

Originally posted on TechCrunch:

Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses who were newly being invited to join the pilot program. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking to gain more views for their Pins from Pinterest users.

Though the company had previously been testing its Promoted Pins product with a number of larger brands, including ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lululemon, Nestle, Old Navy, Target, Walt Disney Parks and Resorts, and Ziploc, that initial group of Promoted Pins was sold on a CPM basis, based on the number of impressions generated.

Meanwhile, the self-serve platform partners only pay if users click through to view the promoted content.

Those businesses now receiving invites to try Promoted Pins may have already expressed an interest in the product, the company says.

“These partners…

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Puma using Tweet to Unlock inside Twitter Cards

puma tweet to unlock

Engaged Twitter Users can boost TV Ratings

Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before.

And while we’re clearly able to see the rise of Social TV with the infiltration of social into the broadcast experience through hashtags, socially curated experiences and onscreen visualizations, there has never been a real statistical correlation between Ratings and Tweets.

Data from Nielsen confirms what most of us already knew, a higher volume of Tweets has a general correlation with an increase in ratings for shows during that time period. Nielsen’s SocialGuide analyzed minute-to-minute trends in Nielsen’s live TV ratings and tweets for 221 broadcast primetime program episodes and found that live TV ratings had a meaningful impact in related tweets among 48 percent of the episodes sampled.

A heightened volume of tweets caused significant changes in live TV ratings among 29 percent of the episodes.

One of the first studies to provide hard, statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program, it further reinforces that Twitter and Broadcast media are perfect partners for connecting consumers to new content both on and offline.

“Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” said Paul Donato, Chief Research Officer, Nielsen.

“This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

People on Twitter love talking about what’s on TV, TV provides an ever-changing selection of topics to talk about and viewers love using Twitter to find new content to watch on TV. This relationship is quite cyclical, and it makes sense too.

If all your basketball friends start tweeting about how Lebron James is on his way to an 80 point game or Clint Eastwood is rambling to an invisible chair and you’re already propped up on the couch, it’s likely that you’re going to flip and check that out. Screen Shot 2013-08-06 at 12.05.24 PM

It’s not just the broadcasters who are benefitting from that lift. Advertisers understand there is an increasing relationship between the campaigns they run during peak hours of TV watching and the reactions they can garner from those ads online in the moment. As a result, Twitter has been working on new ad models allowing advertisers to target users who have been exposed to their ads on TV.

So how can broadcasters and advertisers take advantage of Twitter on TV?

Close the Feedback Loop by Visualizing Social Data

One of the maxims people often exclaim about social media is “people are talking about you online if you’re there or not.” But just being there isn’t enough anymore to break through all the clutter that lives on Twitter. TV Shows (and their advertisers) are constantly competing with one another, networks competing with networks, shows with shows, blogs with news orgs, and they’re all normalized in the same feed of one consumer. Create a reason for people to talk about you before, during, and after your program. Don’t just let the conversations happen naturally, but be active and engaging with fans. For the most part, people love recognition, especially from anyone remotely connected to a show they’re tweeting about. Using show hashtags to collect, curate, and visualize tweets on site or on air (with a platform like Livefyre or Wayin) offers personal recognition at a large scale and activates new waves of users to create content.

Create exclusive opportunities that people wouldn’t normally have

Primary access is key. Give your audience an experience they might not ever get the chance to experience normally. From writers and directors to cast and crew, TV shows have a number of entry points to create new discussions and social campaigns.

Get a Free Smoothie from 16 Handles

UPDATE: As of 3:00pm all the free smoothie coupons have been claimed. Thanks all and enjoy the treats!

Good afternoon everyone!

You may have read my post on Social Fresh about the first branded Snapchat promotion that the good folks from 16 Handles put together last year.

In case you missed it, the brand created an account “Love16Handles” and was encouraging users to participate by visiting select locations at certain times and snapchatting photos of their friends enjoying the frozen yogurt.

Well the team at 16 Handles reached out to me this week to say thanks again for covering their company and asked me if I wanted to help them give away some free smoothie coupons in exchange for a free smoothie myself.

How could I resist? It’s hot, I’m in NYC, and there’s a 16 Handles literally on the corner of my street in Manhattan.

I win, you win.

So here you have it, the coupon below is good for one free smoothie through the month of July. Simply show this blog image on your smartphones at the 8 locations involved in this promotion (check 16Handles.com for locations). If you do use it, you might as well snap a pic and tag @nickcicero and @16handles in it too, but you don’t have to.

Let the smoothies flow free from the UES to Tribeca!

UPDATE: As of 3:00pm all free smoothie coupons have been claimed. Thanks all and enjoy the treats!

 

 

Why Marco Arment Built A Podcast App

Originally posted on TechCrunch:

Developer Marco Arment isn’t exactly a household name, but that could depend on your household. As a frequent podcaster and writer, he’s taken on a somewhat polarizing role as a commentator on the Apple developer ecosystem. As a developer, he was Tumblr’s first employee and went on to create the still popular Instapaper (now owned by Betaworks) and iPad periodical The Magazine (now owned and operated by Glenn Fleishmann).

After Tumblr’s sale to Yahoo, Arment went on to shed his other holdings and become an ironically-self-labeled ‘analyst’. His posts on Marco.org are frequently upvoted on Hacker News, where he is then praised and/or vilified based on the current developer meta mentality.

But, over the past few months he’s been working on an app called Overcast, and it launched late last week. The app is a podcast player — which could sound like an odd niche to tackle —…

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Federal Student Aid Makes Fun of Poor People on Twitter

So FAFSA used a meme from the movie Bridesmaids in a tweet basically saying if you’re poor make sure you fill out our FAFSA form!

I’m just going to leave this here…come on FAFSA! Talk about a lack of empathy for your customer.

Here’s the thing, not everyone who completes a FAFSA is poor. But even if they were…federal student aid is supposed to help get you to college and have a better life, not make light of economic hardships.

Looks like FAFSA may want to look into putting their social marketing on deferment for a few months until they figure out their situation. fafsa poor tweet

This may be one of those times where they thought they were trying to be “cool” and talk to the hip young kids through Memes…but I doubt it.

When we find out the backstory from journalists who (hopefully) tear FAFSA apart in their articles, I’d imagine we find comparisons to the recent NYPD social media backlash a few weeks ago.

This is now two government organizations in just a few months who have experienced serious social fails because of poor planning and judgement.

When will brands (especially extremely volatile ones) learn that some things are better left off of Twitter.

This is just plain stupid.

By the way, in unrelated news the star of this meme is actress Kristen Wiig, who made $12 million in 2012 and can probably afford the loans on at least one degree.

The Top 25 Industry Media Content Sources Digital Marketers Share

I wrote a post over on Social Fresh about “The Top 50 People Most Retweeted by Digital Marketers” based on data I received from a report done by Leadtail and PunchTab.

It has been shared quite a bit today, as one would expect when you publish a list full of influencers. My mentions are through the roof.

Screen Shot 2014-05-28 at 6.05.02 PM

Putting the people aside, one of the more interesting stats they pulled from their data (all 57,009 shared links from 122,027 tweets) was that digital marketers are relatively split on where they share content from, 43% mainstream media and 42% industry media.

Since we love lists, and I’m not going to write two list posts on Social Fresh in one week…I decided to publish one of the other lists over here.

These are the Top 25 Industry Media Content Sources that digital marketers share links most from.

1. Mashable
2. Ad Age
3. TechCrunch
4. Business Insider
5. Adweek
6. VentureBeat
7. The Next Web
8. The Verge
9. MediaPost
10. Re/code
11. Business2Community
12. The Business Journals
13. Digiday
14. Hubspot Blog
15. Buffer Blog
16. Marketing Land
17. Social Media Today
18. Social Media Examiner
19. Gigaom
20. Search Engine Land
21. Econsultancy
22. ClickZ
23. MarketingProfs
24. Convince & Convert
25. (Tie) Moz, eMarketer

By contrast, New York Times, Forbes, Huffington Post, Fast Company, Inc., The Wall Street Journal, WIRED and Time are a few of the top shared “mainstream” content sources.

You can download Leadtail and PunchTab’s report here

How 50 music teachers are creating 5,000 musician-citizens across the US, thanks to a TED Prize wish

Nick Cicero:

Love everything about this

Originally posted on TED Blog:

Jose Abreu wished for these 50 musicians to

Jose Antonio Abreu made a TED Prize wish in 2009 to train 50 musicians to start youth orchestras in their community. The final class of Sistema Fellows graduated this month. Photo: El Sistema

On a drizzly spring day in Boston last week, three dozen musicians mingled in the President’s Library of the New England Conservatory (NEC), one of the most prestigious music institutions in the country. The weather did not dampen the infectious enthusiasm in the room. After all, 10 of these musicians were about to mark a milestone: graduation from the competitive Sistema Fellows Program, an initiative born out of El Sistema and made a reality by the TED Prize.

El Sistema is a network of youth orchestras founded by pianist and conductor Jose Antonio Abreu in 1975. Officially called the “National System of Youth and Children Symphony Orchestras of Venezuela,” El Sistema (“the system”) teaches orchestral instruments to…

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