Category Archives: Posts

Interview: Breaking Down Silos in the Enterprise Through Social

In this episode recorded on location at social media conference, Social Fresh East, I was interviewed by Bernie Borges – See more at:

Four Tips for Maximizing Twitter Engagement with your TV Audience


It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres.

At this point, it’s pretty well-documented that Twitter has been positioning themselves in the mind of network execs as a platform complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV, with 66% saying they like to see Tweets from official show accounts according to a survey from FOX, db5 and Twitter in May.

Seeking to dig deeper into the relationship between a show’s Twitter strategy and its viewership, Twitter announced results of a data study that looked at two groups of like programs, ones that made live-Tweeting an active part of their strategy, and ones that did not. By looking at both they were able to identify some key trends and benefits that digital teams inside of media and entertainment companies can take advantage of: Read the rest of this entry

How Mondelez is Creating Value by Hacking their Corporation

Originally posted on Expion’s Blog

When we think about the word hacker, it often raises concerns about being violated. Cell phone hacks, credit card hacks, illegal invasions of privacy.

But at Expion’s Social Summit in Raleigh B. Bonin Bough, Vice President of global media and consumer engagement at Mondelēz International, suggested a second definition, hackers as experts of programmatically solving problems.

Many big organizations have been slow to adapt at the speed of digital. Bough highlighted companies like Dropbox, Square and Pinterest who have all achieved valuations in excess of $2B in a short period of time. Conversely, companies like Levi’s and Radioshack have comparatively plateaued in terms of growth in a similar time.

For Bough, this hits home personally. He referenced a study Bain conducted that stated by 2020 every single consumer package good sold in a grocery store will be connected to the internet. As a company that sells more than 8 billion products per month, it’s feasible that Mondelēz could become one of the world’s largest technology companies.

But to Bough, Mondelēz wasn’t prepared for this change. How could big organizations like his reinvent career opportunities and team structures to prepare for this new generation of created value? Read the rest of this entry

Facebook adds snapshot view for page admins

Screen Shot 2014-09-02 at 3.27.59 PM

UPDATE:

Why the @Colts Sponsored Content Works

News Feed FYI: Click-baiting

Originally posted on Facebook Newsroom:

By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist

Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.

Click-Baiting Headlines

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

News Feed FYI Click-baiting

However, when we asked people in an initial survey…

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Brands can now add a custom Call to Action on Facebook Videos Natively

Noticed today that you now have the ability to create a video CTA natively inside of Facebook pages, instead of only through ads or the Power Editor.

This would be pretty awesome for all types of brand publishers, and I can imagine a ton of different use cases here when combined with the other Facebook products.

 A full post on all that to come, but thought I’d throw up a few screenshots of what I’m seeing.


Screen Shot 2014-08-14 at 3.36.57 PMScreen Shot 2014-08-14 at 3.39.18 PMfacebook video call to action Screen Shot 2014-08-14 at 3.42.00 PM

Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

Nick Cicero:

Get the money

Originally posted on TechCrunch:

Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses who were newly being invited to join the pilot program. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking to gain more views for their Pins from Pinterest users.

Though the company had previously been testing its Promoted Pins product with a number of larger brands, including ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lululemon, Nestle, Old Navy, Target, Walt Disney Parks and Resorts, and Ziploc, that initial group of Promoted Pins was sold on a CPM basis, based on the number of impressions generated.

Meanwhile, the self-serve platform partners only pay if users click through to view the promoted content.

Those businesses now receiving invites to try Promoted Pins may have already expressed an interest in the product, the company says.

“These partners…

View original 358 more words

Puma using Tweet to Unlock inside Twitter Cards

puma tweet to unlock

Engaged Twitter Users can boost TV Ratings

Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before.

And while we’re clearly able to see the rise of Social TV with the infiltration of social into the broadcast experience through hashtags, socially curated experiences and onscreen visualizations, there has never been a real statistical correlation between Ratings and Tweets.

Data from Nielsen confirms what most of us already knew, a higher volume of Tweets has a general correlation with an increase in ratings for shows during that time period. Nielsen’s SocialGuide analyzed minute-to-minute trends in Nielsen’s live TV ratings and tweets for 221 broadcast primetime program episodes and found that live TV ratings had a meaningful impact in related tweets among 48 percent of the episodes sampled.

A heightened volume of tweets caused significant changes in live TV ratings among 29 percent of the episodes.

One of the first studies to provide hard, statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program, it further reinforces that Twitter and Broadcast media are perfect partners for connecting consumers to new content both on and offline.

“Using time series analysis, we saw a statistically significant causal influence indicating that a spike in TV ratings can increase the volume of Tweets, and, conversely, a spike in Tweets can increase tune-in,” said Paul Donato, Chief Research Officer, Nielsen.

“This rigorous, research-based approach provides our clients and the media industry as a whole with a better understanding of the interplay between Twitter and broadcast TV viewing.”

People on Twitter love talking about what’s on TV, TV provides an ever-changing selection of topics to talk about and viewers love using Twitter to find new content to watch on TV. This relationship is quite cyclical, and it makes sense too.

If all your basketball friends start tweeting about how Lebron James is on his way to an 80 point game or Clint Eastwood is rambling to an invisible chair and you’re already propped up on the couch, it’s likely that you’re going to flip and check that out. Screen Shot 2013-08-06 at 12.05.24 PM

It’s not just the broadcasters who are benefitting from that lift. Advertisers understand there is an increasing relationship between the campaigns they run during peak hours of TV watching and the reactions they can garner from those ads online in the moment. As a result, Twitter has been working on new ad models allowing advertisers to target users who have been exposed to their ads on TV.

So how can broadcasters and advertisers take advantage of Twitter on TV?

Close the Feedback Loop by Visualizing Social Data

One of the maxims people often exclaim about social media is “people are talking about you online if you’re there or not.” But just being there isn’t enough anymore to break through all the clutter that lives on Twitter. TV Shows (and their advertisers) are constantly competing with one another, networks competing with networks, shows with shows, blogs with news orgs, and they’re all normalized in the same feed of one consumer. Create a reason for people to talk about you before, during, and after your program. Don’t just let the conversations happen naturally, but be active and engaging with fans. For the most part, people love recognition, especially from anyone remotely connected to a show they’re tweeting about. Using show hashtags to collect, curate, and visualize tweets on site or on air (with a platform like Livefyre or Wayin) offers personal recognition at a large scale and activates new waves of users to create content.

Create exclusive opportunities that people wouldn’t normally have

Primary access is key. Give your audience an experience they might not ever get the chance to experience normally. From writers and directors to cast and crew, TV shows have a number of entry points to create new discussions and social campaigns.


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