Looks like Offerpop is wasting no time in responding to the news this week that Google’s Wildfire Department was shutting down the one-off version of their social promotion builder. I was checking out an article online and noticed this meme-styled banner ad, with Wildfire branding pretty prominently featured as part of the joke.
ICYMI – Here’s the official word from Google on the closing of Wildfire’s standalone campaigns.
We want to do all we can to poise our customers for success when they begin using Wildfire. So that we can better focus on doing that, we’ve decided that we’ll be retiring our Basic, Standard, and Premium promotions after June 30th.
There are a lot of ways you can build promotions on Facebook.
I have used Shortstack Labs myself (disclosure: affiliate link) and wrote a review of it on Social Fresh a while ago. I love the easy plug-and-play approach to building promotions with their builder.
Still, many many of my colleagues rave about Offerpop and I agree, I think that Offerpop is extremely powerful and useful for any brand looking to run a great social campaign.
This post is much more about their awesome ad than their software, so I won’t dive into details there.
One last thing…Note that Wildfire is not Livefyre, which is the company I work for. Some people get us confused.
Livefyre’s suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue.
As the sixth largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.
Facebook announced a number of new features for their “Offers” product on Thursday. One of the most interesting developments was the ability to add a barcode, something that retailers are jumping for joy about. Now many grocery stores, restaurant chains, big box retailers and more will be able to implement the Facebook offer barcode as an additional tracking mechanism into many existing sales systems.
From the Facebook support forum:
When you create an in-store offer, you can add a scannable barcode that will appear in the email people get when they claim your offer. This makes applying the discount at your register and tracking offer redemptions faster and easier.
Keep in mind that the code will be the same for every person who claims your offer and is not intended to be a way to prevent people from redeeming your offer more than once.
In order to use the feature, you’ll need to support the offer with Facebook ads, and use a 12-digit UPC-A or 13-digit EAB code. This number must be properly formatted to include a check digit for the protocol you choose.
Have you seen any ads or offers using these new features yet?
I recently discovered the addition of Facebook Ad campaign icons in the news feed side bar as well the Ads Manager icons that had been there before.
Talk about a time saver!
It has always been hard to access individual campaigns because you had to go through the ads manager screen and then sort your campaigns to see the results for each. Now there’s a quick and easy shortcut.
Have you seen this on your pages yet if you’re running ads?