Twitter tests out “Trending Events”

If  you’re watching the London Olympics this year, you may be one of the millions interacting with athletes, countries, getting your account suspended or generally just chatting with each other on Twitter. As the official “curator” of the 2012 Games, Twitter’s strategic partnership with NBC has extended beyond ads and “Hashtag pages” to include Twitter TV promos during commercial breaks, and today they continued their integration with the “Trending event” distinction given to Serena Williams, who won the Gold medal this morning in the Women’s Single’s Tennis event.

Notice the trending event badge present next to her name. This is another way Twitter is bringing people together and adding additional context to the trending topics so people can join the conversation. Note that the badge appears only when you have “tailored trends turned on,” I turned them off to see the world wide trends and it was no longer present.

Could this be a sign of a new Twitter advertising product for media companies like TV Networks and sports organizations? Could this extend into the non-profit sector with a worldwide digital blood drive?

Leave your thoughts below on the future of Twitter and the curation of events.

Twitter begins rolling out personalized search, includes suggested users

In a tweet that got the world buzzing last night, Twitter Engineer Pankaj Gupta (who I have the privilege of calling a friend through the NASA Tweetup experience) congratulated his team for a job well done in rolling out new search functionality for the platform. The net blew up.

Today the tweet becomes reality in the form of a new way to search within the Twitter website.

At a glance, you can see that tweets autocomplete with both users you follow, but also recommended searches for popular terms (much like google.) Looking at the example below I searched for Carrie with Children, a popular blogger who is a friend of mine, and not only did I see her pages, but it also suggested Carrie Underwood.

 

What does this mean? Well for starters your title and bio on Twitter will be very important, as well as your connections. I tried a number of different searches for “Mashable” “music” “social media” and more, you can see the results in the photos.

Update: In a blog post direct from Twitter, they describe the new features in detail:

Spelling corrections: If you misspell a term, we’ll automatically show results for your intended query.

Related suggestions: If you search for a topic for which people use multiple terms, we will provide relevant suggestions for terms where the majority of that conversation is happening on Twitter.

Results with real names and usernames: When you search for a name like ‘Jeremy Lin,’ you’ll see results mentioning that person’s real name and their Twitter account username.

Results from people you follow: In addition to seeing ‘All’ or ‘Top’ Tweets for your search, you can also now see Tweets about a given topic from only the people you follow when you select the ‘People you follow’ view.

Viewing Tweets about a topic from just the people you follow is a great way to find useful information and join the conversation.

The feature isn’t available for all users, as I’ve tried this on Google Chrome, Firefox, and Safari browsers on three different accounts, @OnIdeas, @Alarmdotcom (our client) and my own personal @nickcicero – so far only my account worked.

 

New Twitter Account Finds and Shares your Debit Card Information

People will share just about anything these days. From pics of their license, to important documents (like X-rays) and of course every last thing they ate. But some things, like Debit Cards, should never ever be snapped.

Enter: @needadebitcard – The account scours Twitter’s search for people posting photos of their Debit card and then serves them up for the world to see.

There have been a number of these privacy projects popping up online for a while now. I remember fondly the foursquare hack PleaseRobMe.com and the recently well-publicized We Know What You’re Doing by Callum Haywood.

When will people learn that the internet is open for all to see and hear. If you put it online, it will be found…and putting your debit card online is just about the dumbest thing you can do.

Facebook adds a Timeline Link next to your friends’ names in chat

After reporting just after midnight EST that Facebook had added an easy switch voice option for brands, this morning we find more updates. It would appear that they have added an address book icon, encouraging anyone to visit a friend’s timeline right from the news feed.

These little cues hopefully generate more page and profile views benefitting both Facebook’s business initiatives of increased traffic and ad revenue, but also their site’s initiatives: keeping people connected.

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What do you think of this?