I normally don’t take the time to blog about every intimate detail about the work I do daily as the Lead Social Strategist at Livefyre, probably the best social engagement management system on the market today, but today is different.
In the past few months of work here, I have been privileged to be challenged beyond anything I ever imagined. From helping improve the engagement and development of community for our publishing customers to coming up with new campaign ideas daily for major brands, working on new features of the Livefyre product and even a moderately successful attempt at writing a few JSON config files for our product team as we launched an awesome Super Bowl News Hub, it’s safe to say that Livefyre is unlike any company out there today.
We see it in the media reports daily, social content is flourishing and brands/publishers are stuck somewhere in the middle trying to figure out how to get the critical mass behind their communities on external social networks without sacrificing their brand’s core values to the consumer or monetization strategy.
We’re doing this at Livefyre every day, which is why it’s really refreshing to announce that we have raised $15 million in funding to pursue this reality, led by U.S. Venture Partners (USVP), Greycroft Partners, Cue Ball, HillsVen Group, and ff Venture Capital (the last of which I previously had the pleasure to write a blog post for).
Livefyre is expanding to new markets faster than we can staff our offices, while our reputation of innovation for existing and future customers remains unmatched. We still have the best customer service team in the online commenting game, and pretty soon you’re going to see how we take these skills and become the dominant force behind socially-powered content experiences for brands and publishers.
This can start on the web, but live anywhere…be that a smartphone (like our client Bravo’s BravoNow app), social command center, Jumbotron, or even bringing you socially-relevant content streaming live through your TV.
I am fully committed to working with the biggest and brightest agencies and brands, so if you’re interested in learning more about the types of services Livefyre offers, email me (firstname.lastname@example.org) or drop me a note here.