Offerpop Capitalizes on Wildfire’s Downfall in New Banner Ads

Looks like Offerpop is wasting no time in responding to the news this week that Google’s Wildfire Department was shutting down the one-off version of their social promotion builder.  I was checking out an article online and noticed this meme-styled banner ad, with Wildfire branding pretty prominently featured as part of the joke.

Screen Shot 2013-04-25 at 11.04.09 AM

ICYMI – Here’s the official word from Google on the closing of Wildfire’s standalone campaigns.

We want to do all we can to poise our customers for success when they begin using Wildfire. So that we can better focus on doing that, we’ve decided that we’ll be retiring our Basic, Standard, and Premium promotions after June 30th.

There are a lot of ways you can build promotions on Facebook.

I have used Shortstack Labs myself (disclosure: affiliate link) and wrote a review of it on Social Fresh a while ago. I love the easy plug-and-play approach to building promotions with their builder.

Still, many many of my colleagues rave about Offerpop and I agree, I think that Offerpop is extremely powerful and useful for any brand looking to run a great social campaign.

This post is much more about their awesome ad than their software, so I won’t dive into details there.

One last thing…Note that Wildfire is not Livefyre, which is the company I work for. Some people get us confused.

Livefyre’s suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue.

As the sixth largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

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