Last August I signed up for App.net, the social network created by former iMeem CEO and serial entrepreneur Dalton Caldwell and a bunch of other really talented people.
Within a few minutes of using it I discovered a great community of brilliant, tech-focused minds who congregated on the site to connect about building.
Soon after joining the site’s first wave, I saw the community start to evolve with hackdays, community contributed projects designed to build the network, and I found myself learning a lot about how the internet is built.
While App.net hasn’t really gained momentum in the marketing community yet, I could see a prime opportunity for the right crop of brands to build a true community for a few reasons.
1. Targeted User base
The focus of App.net’s current users make it an ideal place for brands to connect with the early adopter, developer, and ‘technorati’ crowd. These highly specialized users are having discussions about companies like Rackspace, Data Sift, New Relic, Amazon Web Services and others regularly.
2. No Ads
You won’t find promoted posts on App.net, which means that brands are actually free to build a true dialogue with other users on the site. As App.net is a paid social network (users pay for monthly or yearly subscriptions) they’re proven to be willing to pay for software, but more importantly they’re seeking out the exchange of a higher value of content.
There are a growing number of publishers and brands on App.net already, including Adobe, CNET, ReadWrite, Ars Technica and more.
Try it FREE
Want to give it a try for yourself?
The creators of App.net have given me 100 free invites to App.net to give away, all you have to do is follow this link.