Pinterest Introduces Rich Pins for Businesses to Drive Purchases

Pinterest just became a whole lot more useful to businesses with the announcement of new “Rich Pins” on the official Pinterest blog today.

Instead of just linking back to the pin’s origin, each new Rich Pin will provide users additional information about that item aimed to better put them in a position to make a purchase.

There are three different types of Rich Pins, each with its own unique set of characteristics and opportunities for brands: Product, Recipes, and Movies.

Read my full recap post at Social Fresh: http://socialfresh.com/richpins/

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