Instagram’s New Ads give Michael Kors a lift

After last month’s demonstration of what Instagram ads would look with Levi’s, Michael Kors became the first brand to actually post an Instagram ad this week, featuring a luxury watch amidst a table of macarons.

Nitrogram, an analytics platform for Instagram, took a closer look at this first sponsored post and analyzed the key metrics behind their first  including engagement and estimated reach.

I cover some of their findings in this post on Social Fresh.

michaelkors-ad-likes michaelkors-ad-followers-gained

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