The Home Depot is apologizing to their Twitter followers today after this untimely tweet and photo made headlines for its insensitivity.
The tweet in question shows a picture of a man in a monkey mask sitting between two black men and asked followers “which drummer isn’t like the others?”
If you notice other similar posts, The Home Depot often has their bucket drummers dressed up in different costumes, as the bucket is the centerpiece of their marketing efforts around the College Football season.
While profusely apologizing to their followers who tweeted, they also posted this apology noting both the agency and employee were fired.
We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.
— The Home Depot (@HomeDepot) November 7, 2013
In 2008, Lebron James made headlines when his cover in Vogue Magazine came under fire for positioning him in a “King Kong-esque” scene with Gisele.