So FAFSA used a meme from the movie Bridesmaids in a tweet basically saying if you’re poor make sure you fill out our FAFSA form!
I’m just going to leave this here…come on FAFSA! Talk about a lack of empathy for your customer.
Here’s the thing, not everyone who completes a FAFSA is poor. But even if they were…federal student aid is supposed to help get you to college and have a better life, not make light of economic hardships.
This may be one of those times where they thought they were trying to be “cool” and talk to the hip young kids through Memes…but I doubt it.
When we find out the backstory from journalists who (hopefully) tear FAFSA apart in their articles, I’d imagine we find comparisons to the recent NYPD social media backlash a few weeks ago.
This is now two government organizations in just a few months who have experienced serious social fails because of poor planning and judgement.
When will brands (especially extremely volatile ones) learn that some things are better left off of Twitter.
This is just plain stupid.
By the way, in unrelated news the star of this meme is actress Kristen Wiig, who made $12 million in 2012 and can probably afford the loans on at least one degree.