Nick Cicero’s Resume for 2014

Professional Experience

March 2014-present     Expion                                                                     New York, NY

Director of Client Strategy

  • Develop social media analytics, listening and content marketing strategies for enterprise media/entertainment brands and advertising agencies using Expion’s social relationship software
  • Work with key accounts to identify client needs and goals in social, creating custom analytics dashboards and content management solutions
  • Manage and develop new business opportunities with Ad Agencies and Media/Entertainment brands
  • Work with the internal marketing team to develop the Expion content marketing strategy, write blog posts, host of podcasts
  • Select accounts: SyFy, Barnes & Noble, Univision, Clear Channel/iHeart Radio, Oxygen, Volvo

2012-2014       Livefyre                                                                                             San Francisco, CA

Lead Social Strategist

  • Develop creative content and community strategies for enterprise publishers and brands using Livefyre’s social curation software
  • Manage project teams and work with partner agencies to execute campaigns
  • Build relationships with customer community and product teams and provide strategic advice for how to best utilize Livefyre and partner technologies (Facebook, Instagram, Twitter, Youtube APIs)
  • Conduct background research and create custom pitch decks for current and prospective customers
  • Create wireframes, mockups for production teams, assist Sales team with SoW
  • Help develop a new Native Advertising product and sold into a major brand (PlayStation)
  • Select projects: PlayStation 4 GreatnessAwaits.com, Oprah’s Lifeclass, Sports Illustrated Go RVing Tailgate Tour
  • Select accounts worked on: Sony PlayStation, Universal Music Group, Oprah Winfrey Network, Allure, TeenVogue, NASCAR, Golf Digest, AOL.com, Mashable, Sports Illustrated

2011-2012          On Ideas Advertising                                                                   Jacksonville, FL

Social Media Strategist

  • Lead development and manage execution of social media strategies for the agency’s portfolio of clients
  • Create content strategy and craft day-to-day brand voice online by managing numerous online communities and community managers
  • Monitor and report weekly analytics and competitive analysis, working in Radian6 and Google Analytics
  • Manage project teams to ensure deadlines were met and goals achieved
  • Participate in industry conferences, speaking engagements, guest blogging
  • Select accounts worked on: Bi-Lo/Winn-Dixie Grocery Stores, Softlips, Alarm.com, Miami Subs, Jacksonville Jaguars, Catlin Global Insurance, Veolia Environmental Services

2010-2011 Benedict Advertising                                                               Daytona Beach, FL

Social Media Strategist

  • Lead development and manage execution of social media strategy for the agency’s portfolio of clients
  • Create content strategy and craft day-to-day brand voice online by managing numerous online communities and community managers
  • Monitor and report weekly analytics, working heavily in Radian6 and Google Analytics
  • Accounts: Extreme Makeover: Home Edition, Subway, Anheuser Busch, Dirty Potato Chips, Zapp’s Potato Chips, Tony Chachere’s, LifeStyle Homes, Dr. Guy Harvey, Volusia County YMCA

2011-2014 Social Fresh                                                                                         New York, NY

Editor, Director of Strategic Partnerships

  • Manage a content schedule and edit a network of content contributors
  • Write weekly articles covering trends in technology for businesses, primarily focusing on social media marketing and advertising (100 articles in the past two years)
  • Produce two yearly events with 500+ attendees
  • Doubled the average traffic to the site to upwards of 200K monthly visitors
  • Build and sell sponsorships to B2B brands

2005-2014 Self-employed                                                                                      New York, NY

  • Develop social media strategies and advertising solutions for musicians and brands
  • Compose and produce scores/commercials/music for musicians, advertising agencies, TV, film, and online content
  • Select Clients Include: Howcast.com, Renman Music Business, Daytona Beverages (Budweiser), Home Shopping Network, Cyhi the Prynce/G.O.O.D Music, Kendrick Lamar/TDE, FOX, A&E TV, Ford Motor Company, The American Dairy Association, Universal Music, Beggars Music

Education

Syracuse University, Newhouse School of Public Communication                               Syracuse, NY

Master of Arts, Advertising, ‘10

Emphasis in Digital Media, GPA 3.6

Nazareth College             Pittsford, NY       

Bachelor of Arts, Music ‘09

Accomplishments and Skills

  • Adobe Photoshop, InDesign, Jira/Confluence, Salesforce, Measurement tools like Google Analytics, Chartbeat, Radian6,  Sysomos, Expion, Hootsuite, Excel, PowerPoint, Keynote
  • Experienced in creating content for social platforms (Instagram, Vine, Twitter, Youtube, Facebook, Tumblr) and blogger/influencer programs.
  • HTML, CSS, JavaScript, familiar with social API’s, Logic Pro, Final Cut, iMovie
  • Speaking engagements: iSummit 2012, 2014, SXSW 2013, SXSW 2014, San Francisco Hacker News
  • Named one of the Top 100 Most Connected Community Managers in the World in 2014 by Little Bird
  • Named one of the Rising Stars in Social Media and Journalism in 2013 by The Huffington Post
  • 2x Silver ADDY Award Winner 2012

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