Today I was on Facebook and happened to like a story from Buzzfeed about the LinkedIn duping of this week. My friend Pam Moore shared the story on her profile as a link, not from the page, and when I clicked “Like” Facebook immediately prompted me to Like the page with a neat little pop-up that I have never seen before.
What’s more interesting is the timing of this. Earlier this week a an article from Digiday that makes the claim: Many publishers are realizing Facebook won’t offer much salvation. Sure, it still drives plenty of traffic, but those numbers aren’t growing as fast — and in some cases, they’re going in reverse. Given a choice, a publisher would much rather have someone sign up for an email newsletter or even follow it on Twitter.
With more and more publishers creating unique experiences on-site or even on microsites, it’s clear that more news orgs are moving away from Facebook alone. Claims of diminished reach by all Page owners doesn’t help their case either.
Is Facebook working to help publishers build more audience? Or are they creating more noise by trying to funnel all content into their system?
What do you think?
This just appeared in my NewsFeed this afternoon, check it out….
Normally there’s a healthy crop of ads on the typical News Feed, but today this new unit for “Pages You Might Like” appeared. Inside of the News Feed view are three page icons, laid out three across. With new rules about ad sizing and amount of text allowed in them, along with the increased amount of activity in the News Feed by marketers in general, my thought is that this new ad unit is designed to offer a more affordable but still prime spot inside the News Feed for smaller businesses.
Have you seen these ads yet? Have you been offered to create an ad like this?
I’m just going to preface this by saying that I am a new employee at Livefyre. I took over the Lead Social Stategist position in December, and have been loving working with the team ever since. There’s my disclosure.
The future of consumption is changing.
Since the widespread adoption of social media, the general populous receives media in more unique ways than ever before.
HuffPo now posts on Instagram. The Associated Press is selling an in-tweet sponsorship, and The New York Times pins. While these don’t look like your typical byline, they create unique and interesting engagement opportunities every day.
But it’s not just about the quality of news stories, or the diversity of rich media being shared to a community that creates interaction. It’s the inherent meaning behind all these collisions of media that make ideas worth spreading and engaging with. And to determine that meaning, you first need to figure out a way to easily consume the top news in real-time.
Fortunately, our team at Livefyre eats, sleeps and breathes social, so today we’re proud to announce a new product, “Livefyre NewsHub”; a one-stop destination for real-time news, social content and updates about events. Our first to launch is the CES NewsHub, covering all aspects of the Las Vegas event.
From leading online media publishers like Mashable, CNET, Engadget, Time and Fox News to social networks like Twitter and Instagram, with the Livefyre CES NewsHub we’re tracking all the hottest conversations taking the consumer electronics industry by storm.
Everything we do here at Livefyre revolves around creating and curating real-time social interaction. Explore the CES NewsHub and you’ll find:
- A news aggregate, tracking the most buzzed about articles on CES from leading tech sites and blogs
- Curated tweets and photos coming from top journalists and other attendees at the event
- Real-time Streams of social media tweets and images on brands making product announcements at the show so you can easily see who is generating the most conversation.
So whether you’re attending the event or not, you can be in the middle of the action and see the people, products and companies that are driving conversations during the week.
Visit CES.Livefyre.com to track the top conversations happening each day, and add your thoughts by using #2013CES and #CES .Be sure to look for upcoming Livefyre NewHubs to be revealed soon for future events.
Don’t forget to meet with our team on-site at the event this week:
Scot Gensler, VP Business Development
Jenna Langer, VP Customer Experience Follow @jennalanger
Robb Miller, Director of Sales Follow @broccolirobb
Jay Prasad, Head of Strategic Sales Follow @jayin3d
Released to all Facebook Timeline users earlier this year, the Cover Photo is one of the largest areas of dedicated real estate for a brand on Facebook. While this adds a new component to your Facebook marketing, many companies continue to leave this great branding opportunity on the table.
So how can you optimize your Facebook Cover Photo for your own business success? Here are a few simple tips.
1. Choose a visually engaging image
The cover photo is one of the first chances you have to make an impression on your community. Choose a photo that best represents your brand, and your users’ experience on Facebook.
As tempting as it may be, do not try to slam a ton of text in your cover photo. Facebook is changing their language on cover photos to indicate that no more than 20% of the photo can be text. Where before you could try and skirt the rules, they now have been working on a tool to detect image/text balance and will be enforcing this. I know it’s tempting to throw a URL or other CTA on there because it looks like the perfect social billboard, but Facebook clearly doesn’t want this.
2. Create an editorial schedule for your cover photo
Try different ideas for creating engaging cover photos from month to month. Look to the season, general and to your industry.
Perhaps you’re hosting a big conference this month, why not use a cover photo of the last event you hosted full of people? Christmas coming up? Find out a way to tie your brand message into that image, even if it’s as simple as resizing your company holiday photo.
3. Engage your fans
Why not feature a fan of the week? Crowdsource photos from your community and design a graphic you could easily update each week to feature someone new. Being recognized by others is a key tenet of social media and goes a long way for developing relationships between people. Being recognized by a brand can foster the same relationships.
4. Size it up
There are some really bad cover photos out there. Images cut off, blurry, or not even present at all. This really just looks ugly, and is not helping your cause.
The Facebook Cover Photo should be 851 pixels wide and 315 pixels tall.
Cover Images should be 851 pixels by 315 pixels. While you can upload other sizes, your best bet is to create a custom image that is sized properly. Also, design in RBG or sRGB, not CMYK. CMYK is for print work. Cover photos may not contain any of the following:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
As Facebook evolves as a platform, what new opportunities do you see or would you like to see for brands to better market themselves visually?
Know any other great cover photos? Leave the link in the comments below!
Does your business need help with social media? Send me a message and we can chat.
A young man entered a Newtown, CT elementary school today, opened fire, and killed 20 children.
The news spread in an instant. I myself was in a meeting and by the time I was finished, the social landscape had been turned on its head.
Some folks cried for gun control, others said we should impeach the president.
Some defended their constitutional rights to bear arms, others said it was the fault of video games like Mass Effect and Call of Duty.
These conversations have been waged all day on your favorite social network of choice.
You pick a side, it’s there.
I initially decided not to write about this at all…and I refuse to take a side in this post.
As the initial shock waned in many I started to see a thing of beauty in my news feeds…my friends started posting photos and status updates about their children.
I challenge you to scroll through the following and not shed a tear.
My little one ran and jumped into my arms when I picked her up today. A relieved feeling on a sad, sad day.—
Tiffany Valla Hutto (@TiffanyVHutto) December 15, 2012
Didn't think I would get to hug my kid today! He just called. )k he needed money, but today I will take it! I will buy a hug today!—
(@dmcox) December 15, 2012
I'm about to pick up my 1st grader from school it's going to take everything for me to hold back tears.—
Blame The Label (@blamethelabel) December 14, 2012
My heart goes out to all those who are suffering today, I’ll be sure to keep your families in my prayers. Lord knows you need them more than ever.
While there are many mourning today, there are also many who took the time to think about their own situation, who they love, and what’s important to them. The web offers an amazing outlet of emotional relief when you otherwise might not know who to talk to.
This, my friends, is what social is about.
PS. To my family, I love you.
Today many users are noticing a change in the size of the Profile summary pop-up box on the Twitter website. You now can see people’s header image when you click on a user’s name.
The new profile summary is actually quite good GG twitter—
Huw Davies (@HuwDavies96) December 14, 2012
With a greater emphasis on the visual branding of one’s personal profile, in addition to just a larger size in general makes me wonder what Twitter has up their sleeve next. Could web filters for photos be far away? Maybe something else we haven’t even dreamed of yet?
What do you think about the change?
Social media can topple nations, root out criminals, and find lost dogs. Today, cash ruled everything around it. Facebook user Nolan Daniels posted a photo of his Powerball ticket around 10 p.m. Thursday evening, claiming:
Looks like I won’t be going to work EVER!!!! Share this photo and I will give a random person 1 million dollars!
After going through the social ringer, many sites like Gawker and Huffington Post found that the numbers were right, but the ticket, not real at all. While his Powerball ticket isn’t a winner, Daniels sure is. In under 24 hours the post has now gained in excess of 1 Million shares.
What a wild week where we have seen a number of stories about people, companies, and more purchasing tickets for the record jackpot and leveraging that in social media:
Larry Fitzgerald, wide receiver for the Arizona Cardinals, offered to split the winnings with anyone who retweeted him.
Larry Fitzgerald (@LarryFitzgerald) November 28, 2012
Mashable reported that more than 5,000 Instagram users tagged their tickets.
What is it about the lottery that drives people batty? As the New York State Lotto slogan rings in the back of my mind, you only need a little bit of luck.
Want to see what a guy looks like when he wins $587.5 Million? Check out the real winner.