Syracuse University to add Mens Varsity Hockey

Nick Cicero:

My friend @micdaugherty designed some killer @SyracuseU Men’s Varsity Hockey jersey concepts

Originally posted on Design M.D.:

Well, not so fast…

2014 drawing board

2014 drawing board

At the ripe age of three my parents hauled our family off to the sunshine state. We played sports/outdoors year round, just not of the ice-winter variety. My earliest impressions or interest in hockey were of a NERF nature. The early ‘90s were watershed years for Disney’s The Mighty Ducks; below – Christmas ‘92 or 93 (notice the Milk Jug hockey masks and various extensions my sibling, cousins and I sourced for hockey sticks).

Garage League - '93

Garage League – 1992

In Florida there were no shortage of friends from Michigan ex-pats, so hockey happened. It was of the rollerblade and street nature, played with a ball and MacGyver’d goals/boards. We made do and used our imagination.

As I won’t be fulfilling an on-ice career, my passion and efforts for a connection/involvement with the sport has to manifest itself in other ways.

In Syracuse I was…

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Instagram drives 2.5MM+ Brand Interactions During New York Fashion Week

New York Fashion Week has taken center stage in recent years as a way to give fashion and luxury brands a chance to shine around hundreds of events throughout New York City in February.

This year, Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.

Social Curation and Analytics company Curalate used their technology to measure data from NYFW related hashtags on Twitter and Instagram and discovered that nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

Read more on Social Fresh.


If 2013 was the year of social content, 2014 is the year of social context.

Over the past 12 months, brands and publishers have evolved their social marketing strategies from engaging with consumers on social networks to socializing their own websites, mobile apps and even advertisements.

While most brands now view social media as more of an opportunity than a threat, the rapid evolution of consumer behavior has resulted in new avenues for brands of all types to tell their stories.

If 2013 was the year of social content, 2014 is the year of social context. Consumers no longer just want to be heard and entertained, they want to be part of a larger story. Social marketing campaigns can no longer live in a silo — in order to succeed, brands need to create a narrative around campaigns that blend paid and earned media, driving consumers back to their owned properties to learn more.

Why is tweeting for the best-dressed celebrity on the red carpet at the Oscars so enticing? You’re not just talking to yourself, you’re engaging with a larger audience through broadcast tweets or a behind-the-scenes social hub. The individual now becomes just as much a part of the story as the celebrity themselves.

This year we will see more collaboration between traditional “communication” departments and creative/social than ever before. While many brands struggled in 2013 to manage and create these types of integrated campaigns, new technologies are emerging that blend real-time conversation, social curation and social advertising in a way that leverages user generated content to scale content creation.

For brands this means making better sense of socially activated experiences, surfacing the most interesting content (not just creating it themselves) and building useful and entertaining “products” out of their campaigns. I like to call this the “Old Time Radio” model of advertising — creating valuable and entertaining experiences — presented by your favorite brand.

In 2014 content is currency, with consumers increasingly acting as contributor to their own entertainment. Whether your content is about a Grammy-winning album, a branded social hub curating the best stories from the BBQ, or an interactive news piece, this audience contribution will become the cornerstone of growing and maintaining relationships with users.

On a Mission

Originally posted on Andreessen Horowitz:

One of the interesting things I have seen, especially in the last 10 years, is that many of the big winners in technology have been what I call “mission-driven” versus “mercenary-driven” companies.

There are a lot of companies that cut corners. There are a lot of companies that have a mercenary outlook, and will dump their idealistic goal to make a business work in the short-term. We steer clear of those. We are looking for the companies who are going to be the big winners because they are going to cause a fundamental change in the world, as opposed to making a short-term grab for revenue or a short-term grab for an acquisition.

These are the founders who come in to the firm and say, “Look, I don’t care whether I make money or not, that’s not my goal. I want to change the world in the following way. I…

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Speaking: Marketing 101 for Hackers at SF Hacker News

Good Morning All!

I just wanted to post up that today I’ll be speaking at SF Hacker News’ January panel – Marketing 101 for Hackers in San Francisco, CA

The event is today, Wednesday, January 29th / 6:30 PM

Sponsored by San Francisco Hacker News, this session titled “The Next Step for Founders/Engineers: How to Get Traction” will help founders and engineers determine what comes next after building a product. I will participate in a lively discussion on how to communicate effectively with users, build a following for your products and develop lasting customer relationships.

 To register and for more information, visit:


  • Moderator: Christina Farr (@chrissyfar), Reporter for Venturebeat
  • Nick Cicero (@NickCicero), Lead Social Strategist, Livefyre 
  • Ryan Lillis, Strategic Optimization Consultant, Optimizely (Read blog posts here)
  • Cy Khormaee (@cykho), Founder of (Formerly Founder  at, Evangelist at Microsoft)
  • Fiona Tang (@yayfiona), Founder of Signal Camp, a consultancy building communities for companies ranging from bitly to Technicolor).

Thanks to the sponsors Optimizely!



Happy Community Manager Appreciation Day

Happy Community Manager Appreciation Day! Today we celebrate the great people who build and connect others on the web.

I owe a lot to the culture of building community. It inspired me to pursue a career in the field, and the connections I have developed all ove rthe world have given me numerous opportunities. In fact it was a Community Builders group on Facebook where I met Jenna Langer, then community manager for a small startup called Livefyre, who would end up hiring me 3 years later and bringing me to San Francisco a year ago.

Today there are a lot of great events dedicated to community managers, I’ll be checking out the CMAD 24-hour Google Hangout and attending’s get together. The easiest way to get involved is just to connect with others using #CMAD.

I also want to thank Shelby and Marshall over at Little Bird for adding me to their list of the Top 100 Community Managers in the World for 2014.

“Here at Little Bird, we think the inspiration behind CMAD is awesome! It’s all about practitioners celebrating their own—with results much like Little Bird finds by analyzing real human activities in context and the peer-to-peer relationships those activities build. For the second year in a row, we decided to put our Little Bird discovery engine to good use for CMAD, to further uncover and recognize the most connected community managers of today.”

You can check out the full list here, follow these folks for expert community insight.


Twitter Gets Serious About Commerce, Nears Deal With Payments Startup Stripe

#FlashbackFridays Week 2: Brenda Russell

For week 2 of this new series, we explore one of my favorite samples and a few songs that have used them. Full post here on Storify.

The Sample: A Little Bit of Love – Brenda Russell

Brenda Russell spent some of her early years in Canada but came back and made her rounds around LA recording with her then-husband Bryan Russell before breaking out to her own solo career.

The loop that is most commonly sampled starts right at the beginning of the track – a groovy piano stab that carries throughout the entire song, with a few breakdowns along the way.

The Classic: Big Pun feat. Joe – Still Not a Player

The Late Big Pun was one of the best rappers to ever touch a mic. His hard-hitting lyrics, tight flows and hefty charm made for some amazing records before his passing due to heart complications from obesity. This cut is off Pun’s debut album Capital Punishment, produced by Knobody and featuring singer Joe.

You can hear the sample start at :38 seconds into the video (or the beginning of the song). Right away you’ll notice that familiar piano stab, but in Knobody’s chop, he doesn’t use the complete loop, but isolates the individual chords in the hits to rework the melody into his own loop. Below you can hear the instrumental alone, compared to Brenda’s loop above.

Can’t give enough props to Big Pun for giving us the eternal line: not a player I just crush a lot.

The Refresh: Ariana Grande – The Way

Ariana Grande is one of my favorite pop artists these days. Putting aside all the bubbly photos she posts of her dog, I just think she has a refreshing personality and a killer vocal range.

The sample starts at :13 seconds into the track and right away you can hear the difference between Big Pun and Ariana Grande’s versions. Unlike in Still Not a Player, The Way uses the original loop from A Little Bit of Love without chopping it up a lot. They have built up the beat around that loop to include a number of different elements like additional piano lines over the top of the sample as they build to the hook.

Be sure to tweet me your thoughts about this week’s #FlashbackFriday @nickcicero – and Subscribe to the Spotify Playlist!

This is what the new Twitter Design looks like

Twitter came out with a new design to reflect their mobile versions.

Here’s what it looks like:

new twitter timeline design

They also made the individual tweets bigger when you click into them, presumably to offer more real estate for embedded media:

Screen Shot 2014-01-15 at 4.21.17 PM


Nick Cicero:

Love these guys!

Originally posted on CARDBOARD BOX OFFICE:

Film: Weekend at Bernie’s


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