Twitter adding more options to encourage photo sharing and consumption

There has been a lot of talk about Twitter introducing new features to make photo sharing and consuming more prevalent. Aside from the new photo collages and profile redesign, I noticed this morning a little text CTA to “view more photos” in the bottom right corner of a tweet containing a photo which drives me to the the user’s photo gallery on their profile.

 

twitter photo sharing

Linkedin Encouraging Users to Share Photos

linkedin photo email

Nick on the Social Pros Podcast – The Truth about Google+

Screen Shot 2014-05-07 at 11.39.18 AM

It’s time for another edition of the Social Pros Podcast. Each week, Jay Baer, Jeffrey Rohrs and I explore the world of social marketing by talking to some of the top industry leaders about how they’re getting real work done in social.

This week: The Truth about Google + for Business

This week’s podcast features Martin Shervington. As one of the world’s foremost Google+ authorities, we discuss Google+ as a social destination, Google+ as a social layer, and the future potential for Google+’s impact on other Google products, including search engine optimization and Google authorship.

While brands like Ford, Toyota, and Cadbury all have had success creating content and communities on Google+, others have seen limited success, sparking an industry-wide debate given the untimely news that Vic Gundotra is leaving the company.

Listen to the podcast here: Social Pros 115

Subscribe on iTunes here: Social Pros Podcast

This Mini Cooper Airport Ad is full of Junk in the Trunk

Talk about the perfect placement.

 

mini airport ad baggage claim

Twitter is a Content Platform So Why is the Content Experience Lacking?

Nick Cicero:

Smart thoughts by Hunter Walk here.

Originally posted on Hunter Walk:

I blog about Twitter almost as much as I tweet because it’s a product, a company and a team that I’m fond of (and in one case, very very fond). Also, their strengths and weaknesses remind me so much of YouTube – expression and communications platform with worldwide base and wide variety of uses, where 99% of content is uninteresting to a given user but their 1% is gold. And most everyone’s 1% is different.

Over the last few months it’s become more fashionable to think of Twitter’s future as one around content – both consumption of and discussion around. If indeed this is true north for casual user growth, there are two opportunities I’d want them to move faster to solve.

1) Twitter Cards: Show Preview for All Content Links

Nothing frustrates casual users like inconsistent experiences. What happens today when I click on a tweet which has a web…

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Syracuse University to add Mens Varsity Hockey

Nick Cicero:

My friend @micdaugherty designed some killer @SyracuseU Men’s Varsity Hockey jersey concepts

Originally posted on Design M.D.:

Well, not so fast…

2014 drawing board

2014 drawing board

At the ripe age of three my parents hauled our family off to the sunshine state. We played sports/outdoors year round, just not of the ice-winter variety. My earliest impressions or interest in hockey were of a NERF nature. The early ‘90s were watershed years for Disney’s The Mighty Ducks; below – Christmas ‘92 or 93 (notice the Milk Jug hockey masks and various extensions my sibling, cousins and I sourced for hockey sticks).

Garage League - '93

Garage League – 1992

In Florida there were no shortage of friends from Michigan ex-pats, so hockey happened. It was of the rollerblade and street nature, played with a ball and MacGyver’d goals/boards. We made do and used our imagination.

As I won’t be fulfilling an on-ice career, my passion and efforts for a connection/involvement with the sport has to manifest itself in other ways.

In Syracuse I was…

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Instagram drives 2.5MM+ Brand Interactions During New York Fashion Week

New York Fashion Week has taken center stage in recent years as a way to give fashion and luxury brands a chance to shine around hundreds of events throughout New York City in February.

This year, Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.

Social Curation and Analytics company Curalate used their technology to measure data from NYFW related hashtags on Twitter and Instagram and discovered that nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

Read more on Social Fresh.

 

If 2013 was the year of social content, 2014 is the year of social context.

Over the past 12 months, brands and publishers have evolved their social marketing strategies from engaging with consumers on social networks to socializing their own websites, mobile apps and even advertisements.

While most brands now view social media as more of an opportunity than a threat, the rapid evolution of consumer behavior has resulted in new avenues for brands of all types to tell their stories.

If 2013 was the year of social content, 2014 is the year of social context. Consumers no longer just want to be heard and entertained, they want to be part of a larger story. Social marketing campaigns can no longer live in a silo — in order to succeed, brands need to create a narrative around campaigns that blend paid and earned media, driving consumers back to their owned properties to learn more.

Why is tweeting for the best-dressed celebrity on the red carpet at the Oscars so enticing? You’re not just talking to yourself, you’re engaging with a larger audience through broadcast tweets or a behind-the-scenes social hub. The individual now becomes just as much a part of the story as the celebrity themselves.

This year we will see more collaboration between traditional “communication” departments and creative/social than ever before. While many brands struggled in 2013 to manage and create these types of integrated campaigns, new technologies are emerging that blend real-time conversation, social curation and social advertising in a way that leverages user generated content to scale content creation.

For brands this means making better sense of socially activated experiences, surfacing the most interesting content (not just creating it themselves) and building useful and entertaining “products” out of their campaigns. I like to call this the “Old Time Radio” model of advertising — creating valuable and entertaining experiences — presented by your favorite brand.

In 2014 content is currency, with consumers increasingly acting as contributor to their own entertainment. Whether your content is about a Grammy-winning album, a branded social hub curating the best stories from the BBQ, or an interactive news piece, this audience contribution will become the cornerstone of growing and maintaining relationships with users.

On a Mission

Originally posted on Andreessen Horowitz:

One of the interesting things I have seen, especially in the last 10 years, is that many of the big winners in technology have been what I call “mission-driven” versus “mercenary-driven” companies.

There are a lot of companies that cut corners. There are a lot of companies that have a mercenary outlook, and will dump their idealistic goal to make a business work in the short-term. We steer clear of those. We are looking for the companies who are going to be the big winners because they are going to cause a fundamental change in the world, as opposed to making a short-term grab for revenue or a short-term grab for an acquisition.

These are the founders who come in to the firm and say, “Look, I don’t care whether I make money or not, that’s not my goal. I want to change the world in the following way. I…

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Speaking: Marketing 101 for Hackers at SF Hacker News

Good Morning All!

I just wanted to post up that today I’ll be speaking at SF Hacker News’ January panel – Marketing 101 for Hackers in San Francisco, CA

The event is today, Wednesday, January 29th / 6:30 PM

Sponsored by San Francisco Hacker News, this session titled “The Next Step for Founders/Engineers: How to Get Traction” will help founders and engineers determine what comes next after building a product. I will participate in a lively discussion on how to communicate effectively with users, build a following for your products and develop lasting customer relationships.

 To register and for more information, visit: http://www.eventbrite.com/e/the-next-step-for-foundersengineers-how-to-get-traction-tickets-10092915181?aff=erelexporg

Panel:

  • Moderator: Christina Farr (@chrissyfar), Reporter for Venturebeat
  • Nick Cicero (@NickCicero), Lead Social Strategist, Livefyre 
  • Ryan Lillis, Strategic Optimization Consultant, Optimizely (Read blog posts here)
  • Cy Khormaee (@cykho), Founder of GetContastic.com (Formerly Founder  at CIMLS.com, Evangelist at Microsoft)
  • Fiona Tang (@yayfiona), Founder of Signal Camp, a consultancy building communities for companies ranging from bitly to Technicolor).

Thanks to the sponsors Optimizely!

 

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