Nick Cicero

Consultant, Self-employed

Jan 2023 – Present (1 year 4 months)

• Clients: Precise TV, PadSquad, Value Creation Labs, Bknown Agency, T-Mobile Advertising, Chartbeat and more. Message me for current consulting availability.
• Areas of focus: Product Strategy & Innovation, Strategic & Operational Planning, GTM, Marketing & Sales Optimization, Education, Research & Insights/Analyst Services, Revenue & Monetization Strategy, Privacy-first Data Strategy, Architecture & Integration

Adjunct Professor, S.I. Newhouse School of Public Communications at Syracuse University

Jun 2022 – Present (1 year 11 months)

Teaching master’s courses in Advanced Digital Media, Advertising and Social Media Strategy. We lean into discussion around the fundamentals of content creation, production for social video, using social analytics to inform a strategy, host weekly guest speakers across media/brands/creators and more.

Advisor, SQWAD

May 2022 – Present (2 years)

Sqwad helps businesses connect fans to sponsors through easy-to-launch interactive digital activations that show measurable value to partners.

Advisor, Gondola

Dec 2021 – Present (2 years 5 months)

Gondola is a next-gen portfolio platform for content creators.

Investor, Qonsent

May 2021 – Present (3 years)

Qonsent is an innovative startup in the privacy space providing next-practice consent enablement for marketing teams, as well as a first-of-its-kind consumer consent wallet for transparent consent engagements directly between the Consumer and the brand.

Advisor, Verse Fantasy

Sep 2023 – Present (8 months)

Peer to Peer Gaming and Social Fantasy Sports.

Vice President Strategy, Conviva

Nov 2018 – Jan 2023 (4 years 3 months)

I joined Conviva after they acquired my company Delmondo in 2018 (renamed to Conviva Social Insights) and worked on building cross-platform measurement and analytics products for Social Media and Streaming Video.

My role sat at the intersection of product management and corporate strategy to drive growth at the company.

Responsibilities included

successfully leading the development and implementation of company-wide strategic plans, resulting in triple-digit percentage revenue growth and market expansion.

I also oversaw the management and growth of a cross-functional team of marketers, sales, customer success, data analysts, engineers, and product managers.

Developed and maintained key partnerships with social networks, clients and industry leaders to drive product innovation and market penetration.

Utilized data-driven insights to inform business decisions and drive operational improvements. Led the launch of multiple successful analytics software products, resulting in increased market share and customer satisfaction.

Conviva is the real-time measurement and intelligence platform for streaming video. Conviva’s Measurement Platform provides insight into streaming TV and digital video consumption, social media engagement, and viewer experience across every second, every stream, and every screen. With a global footprint of 50 billion streams per year across 3 billion applications and 200 million users, Conviva serves more than 200 brands, including Disney, WarnerMedia, NBCU, DAZN, HBO, Hulu, Sky, Sling TV, Turner, and more.

Founder and CEO (Acquired), Delmondo

Nov 2014 – Nov 2018 (4 years 1 month)

Acquired by Conviva. Delmondo is a social video analytics software. Clients: Viacom, Facebook, ABC News, ESPN, Turner, NASCAR, NFL, NBA, UEFA, Red Bull, TED, Fox Sports, WWE, Kansas City Chiefs, Miami Dolphins, Billboard, Wieden + Kennedy, Bud Light and more.

Bootstrapped Delmondo to millions in ARR, hundreds of customers and a profitable business.

Founded in 2014 we developed the industry’s first video analytics for Snapchat, Instagram Stories and Facebook Live, and today measure all content on social channels including Facebook, Instagram, Instagram Stories, YouTube and YouTube Live, Twitter, Snapchat, Twitch and first-party video players.

Our software helps brands, agencies, media and entertainment companies, sports leagues and teams streamline their social measurement process – from research to reporting, increasing content performance and maximizing revenue.

First official Facebook Media Measurement Partner for Video, Live and Instagram Analytics. Visit us online: http://delmondo.com

Co-Founder Emeritus and Editor, TVREV

Mar 2015 – Jan 2017 (1 year 11 months)

Strategy Consultant, BRAVE Ventures

Feb 2015 – Dec 2016 (1 year 11 months)

Acquired by WarnerMedia in 2016. BRAVE Ventures provides strategic advisory and accelerator services to emerging and established players in the media, technology and entertainment sectors as well as incubate and invest in start-ups. David Beck, Jesse Redniss and Gary Vaynerchuk founded BRAVE to drive the next wave of innovation and propel companies to leadership positions in this volatile and dynamic ecosystem. I worked with BRAVE’s clients – today’s largest media companies – on building new ad products to enable monetization, and advise BRAVE portfolio companies on their strategy. Designed and developed the site TVREV.com, industry thought leadership site documenting the disruption in the TV industry.

Director of Client Strategy

Mar 2014 – Oct 2014 (8 months)

Managed and developed new business opportunities with Ad Agencies and Media/Entertainment brands. Developed social media analytics, listening and content marketing strategies. Customers included SyFy, Univision, Clear Channel/iHeart Radio, Oxygen.

Lead Strategist, Livefyre

Dec 2012 – Feb 2014 (1 year 3 months)

Acquired by Adobe. Developed creative digital content solutions for enterprise publishers and brands using Livefyre’s social curation software. Constructed community architectures and consulted about best practices for publishers and brands. Helped develop a new Native Ad product and sold into a major brand (PlayStation). Worked with core product teams to develop new product features, relay customer feedback, working in Agile environments. Developed custom analytics reporting templates. Select projects included PlayStation 4 GreatnessAwaits.com, Oprah’s Lifeclass – launched the first Instagram Video on TV, and others. Select accounts worked on included Sony PlayStation, Callaway Golf, Wall St. Journal, NY Times, NASCAR, Golf Digest, OWN, Dr. Phil Show, AOL.com, Mashable, Sports Illustrated, All Things Digital, Engadget, Voice Media Group, MotorTrend, Teen Vogue, Allure, TIME.com, Blue Shield of California, YMCA.

Editor and Director of Partnerships, Social Fresh

Dec 2011 – Jan 2014 (2 years 2 months)

Managed a network of 20+ contributing writers while also writing weekly articles covering trends in digital marketing and advertising. Worked with B2B software and adtech companies to create content partnerships. Our Social Fresh Conferences have been running for more than 6 years now and attract 500+ brand and agency attendees twice a year in Orlando and San Diego. We were ranked the #1 Social Media Education Blog in 2013 by Social Media Examiner.

Social Media Strategist, On Ideas

Oct 2011 – Sep 2012 (1 year)

Lead social brand development and manage execution of social media strategy for the agency’s portfolio of clients. Clients included Winn-Dixie Grocery Stores, Softlips, Alarm.com, Catlin Group, Veolia Environmental Services, Miami Subs Grill, Captain Stan’s Smokehouse, Everbank, Robert Boissoneault Oncology Institute and more. Creator of @KhanYouDigIt – Jacksonville Jaguars Fan Campaign – featured on CNBC, NFL Network, ESPN and more, winner of a 2012 Silver ADDY Award.

Consultant, Modern Day Cicero

Sep 2003 – Aug 2012 (9 years)

Developed social media strategies and advertising solutions for brands and musicians. Composed and produced scores/commercials for musicians, advertising agencies, TV, film, and online content. Consultant to Cyhi the Prynce, signed to Def Jam and Kanye West’s GOOD Music. Helped launch Kendrick Lamar’s presence on Instagram. Clients included Anheuser Busch, HSN, Instacube, G.O.O.D. Music, Renman Music and Business, Ford Motor Company, MTV Networks, NY Giants, Latorra Paul and McCann Advertising, DanceOn, Howcast.com, Universal Music, Gannett’s Democrat and Chronicle, A&E TV, DIME Magazine, iStandard Producers, Beggar’s Group, Eric Mower and Associates, Benedict Advertising.

Social Media Strategist, honkfish

Oct 2010 – Oct 2011 (1 year 1 month)

Developed strategy and executed social media campaigns for multiple clients. Monitored and reported web/social media analytics. Coded websites and social applications. Clients included Extreme Makeover: Home Edition, Dr. Guy Harvey, Subway, YMCA, Dirty Potato Chips, Zapp’s Potato Chips, Daytona Beverages (Budweiser), MG on the Halifax.

Social Media Strategist, Benedict Advertising

Oct 2010 – Oct 2011 (1 year 1 month)

Developed strategy and executed social media campaigns for multiple clients. Monitored and reported web/social media analytics. Created content strategy and crafted brand voice online. Participated in industry conferences, secured speaking engagements, acted as a leader in the social media community for the agency.

Digital Campaign Manager, The Monday Campaigns

Jun 2010 – Sep 2010 (4 months)

Lead a team charged with developing an iPhone application for Healthy Monday using heavy Foursquare integration. Contacted and negotiated prices with mobile developers to outsource coding of the application. Managed production of the app by collaborating with graphic designers and software developers to ensure a unified design with HM’s brand goals. Briefed supervisors and executive board members on progress of project while developing launch strategy. Created content and monitored analytics for the Healthy Monday Twitter account.

Master’s in Advertising

S.I. Newhouse School of Public Communications at Syracuse University, 2009 – 2010

Bachelor’s in Music (Journalism Minor)

Nazareth University, 2005 – 2009