Nick Cicero

As hundreds of organizations shift their strategies due to coronavirus during this unprecedented time, let’s come together to share ideas. Learn how you can best build a content & coverage strategy to engage a virtual audience.

In this episode:

– David Brickley, CEO at STN Digital

– Nick Cicero, VP Strategy at Conviva

– Tim Glomb, VP Content & Digital at Cheetah Digital

– Blake Morrison, Executive Producer at Ripplebox

– Gabriel Sands, Sr. Partnerships Manager at Reddit

– Lauren Teague, Strategist at Convince & Convert

– Katie Richman, Senior Video Program Manager at Facebook

– Christine Chalk, VP Creative Services at Tagboard

– Sky Muller, Sr. Client Success Manager at Tagboard

Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used to monetize social media and fund great journalism. And data plays an important role in pre-sales, execution, and reporting ROI to advertisers. In this session, Nick Cicero, VP of Strategy at Conviva, and Julia Campbell, General Manager at the Branded Content Project, discuss how publishers can leverage data to build a successful monetization strategy.

Nick and Julia discuss:

• The best practices and approaches to branded content
• How to increase social engagement and attract and retain advertisers
• Real-world examples of using data to increase value through social media
• Emerging trends and the future of branded content