You probably have never heard the term “retention editing” but you’ve definitely seen it. 📹 This social video editing approach, characterized…

Conviva, which delivers real-time measurement of premium streaming video, is digging into the social scene with the acquisition of Delmondo. Delmondo,…

What are the leaders in media measurement thinking about? The Coalition for Innovative Media Measurement (CIMM) annual summit has perennially been an…