I started college at Nazareth University as a trumpet-playing music major. My world was rehearsals, performances, and sheet music. I had no business background, no tech experience, no startup dreams.
But then something unexpected happened.
💡 Social media was exploding—Facebook, Twitter, YouTube.
Most people just used these platforms. I became obsessed with how they worked.
I didn’t just see content—I saw patterns, behaviors, opportunities.
❓ Why do some videos go viral while others flop?
❓ Why are some creators amassing huge followings while others struggle?
❓ And why isn’t anyone measuring this?
That curiosity completely changed my life.
I didn’t wait for a class to teach me. I didn’t ask for permission.
I started learning, experimenting, building.
And that’s what being a changemaker is all about.
What Actually Makes a Changemaker?
It’s NOT just having a great idea.
A lot of people have the same great ideas.
The difference? Execution.
💡 Changemakers don’t wait—they act.
💡 They don’t ask for permission—they figure it out.
💡 They don’t get stuck on setbacks—they keep moving forward.
That’s how I went from a music major to building analytics tools for the biggest media companies, sports teams, and brands.
I built Delmondo, one of the first social video analytics platforms.
🔥 We launched the first branded Snapchat series with Marriott Rewards.
🔥 We helped Oprah bring the first Instagram video to TV.
🔥 We built TikTok analytics before brands even realized they needed them.
Eventually, Delmondo was acquired by Conviva, and I kept building.
Full Circle Moment: The Nazareth Changemakers Podcast 🎙️
Now, Nazareth University is celebrating 100 years of developing leaders and changemakers.
So when President Beth Paul invited me on the Changemakers Podcast, I knew I had to say yes. Because Nazareth changed my life—not just through education, but by teaching me how to think differently.
🔹 President Paul on Changemakers:
“Nazareth was founded by people who saw the world’s needs, imagined new possibilities, and took action.”
🔹 My take:
“A lot of people have big ideas. But changemakers execute. They block out the noise, focus on the goal, and make things happen.“
🎧 Listen to our full conversation here: Podcast Link